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Years of analytical and operations background
Google Ads • PPC Specialist
Turn clicks into qualified leads & better ROI with smarter Google Ads.
I help businesses build cleaner campaign structures, target the right audience, improve ad messaging, and make data-driven optimization decisions that support stronger performance.
Direct Call
+63 995 983 3007
Campaign Setup & Structure
Keyword Research & Targeting
Performance-Focused Optimization
Google Ads Certified
Lead Generation Focus
Data-Driven PPC Support
Campaign Performance Snapshot
Search Campaign Overview
CTR
5.4%
CPC
$1.82
Conv. Rate
8.7%
Campaign Structure
Keyword Relevance
Ad Messaging
Optimization Direction
Reporting Clarity
Cleaner setup. Better targeting. Smarter optimization decisions.
Google Ads Certified
Search Campaign Specialist
Lead Generation Support
Keyword & Ad Copy Strategy
Optimization-Focused Workflow
Stats Record
Performance-focused support backed by structured work
A quick snapshot of the strengths I bring into campaign setup, analysis, optimization, and client support.
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Key PPC service areas I can support
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Clear workflow from research to optimization
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Focused on accuracy, structure, and consistency
Why This Matters
This section highlights how I approach Google Ads with structure and data
It gives a quick overview of how I work — focusing on campaign setup, keyword targeting, and ongoing optimization — helping clients understand my process before they explore my portfolio.
Structured campaign approach
Focused on clean account setup, organized ad groups, and better control.
Data-driven optimization
Decisions based on CTR, CPC, and conversion data — not guesswork.
Continuous performance improvement
Always reviewing campaigns to reduce wasted spend and improve results.
About Me
Analytical thinking applied to Google Ads
I bring 10 years of experience as a Real-Time Analyst, where I worked on performance monitoring, reporting, schedule management, and fast decision-making in high-pressure environments.
Today, I apply that same analytical mindset to Google Ads—focusing on account structure, search intent, ad relevance, and ongoing optimization support to help campaigns perform better.
10 Years
Analytical and operations background
PPC Focus
Google Ads structure, targeting, and optimization
Approach
Clear process, careful review, and data-based decisions
Why clients hire for PPC support
- Structured campaign setup that is easier to manage and optimize
- Keyword research focused on relevance and intent
- Ad copy support designed to improve clarity and click quality
- Performance reviews that identify waste and opportunity
- Professional communication and organized workflow
Core Skills
What I can help you with
Practical PPC support focused on structure, targeting, messaging, and continuous campaign improvement.
Campaign Setup & Structure
Building organized Google Ads campaigns and ad groups designed for better control, cleaner data, and easier optimization.
Keyword Research & Targeting
Finding high-intent search terms that align with buyer behavior while reducing irrelevant traffic.
Ad Copywriting
Writing clear and relevant ad messaging that improves click quality and supports stronger campaign performance.
Campaign Optimization
Reviewing data, search terms, CTR, CPC, and conversion behavior to spot opportunities for improvement.
Performance Analysis
Turning campaign numbers into useful insights that support better decisions and more efficient ad spend.
Conversion-Focused Thinking
Keeping the goal on lead quality, relevant traffic, and campaign efficiency instead of vanity metrics alone.
Services
How I support campaign growth
From campaign planning to optimization review, I help keep PPC work structured, clear, and performance-oriented.
Campaign Planning
Building clear account structures with organized campaigns, ad groups, targeting themes, and naming systems.
Keyword Research
Identifying relevant and high-intent search terms that better match the target audience.
Ad Writing Support
Creating stronger ad messaging that is more aligned with user intent, offer clarity, and click quality.
Optimization Review
Checking campaign data for weak spots, wasted spend, and possible adjustments that can improve results.
Performance Analysis
Looking at clicks, CTR, CPC, conversions, and search behavior to guide better account decisions.
Reporting Support
Presenting campaign work in a cleaner and more professional format that is easier for clients to understand.
Process
How I approach campaign work
Research & Review
Understand the business, target audience, offer, and current campaign setup.
Structure & Targeting
Build or refine campaign structure, keyword themes, and ad group organization.
Ad Messaging
Improve ad copy to better match search intent and strengthen click quality.
Optimize & Report
Review performance trends, identify quick wins, and present clear next steps.
Sample Work
Portfolio highlights
Example project areas that show how I think through PPC setup, targeting, and optimization.
Search Campaign Structure
Built a cleaner campaign and ad group structure designed for stronger control, better intent matching, and easier optimization.
- Clear campaign grouping by service intent
- Better keyword relevance across ad groups
- More scalable structure for ongoing review
High-Intent Keyword Research
Focused on finding search terms with stronger buyer intent while reducing low-value traffic and wasted clicks.
- Relevant intent-driven keyword themes
- Stronger traffic quality direction
- Negative keyword filtering support
Performance Improvement Analysis
Reviewed CTR, CPC, conversions, and search term behavior to identify improvement areas and optimization opportunities.
- Search term and waste review
- Ad relevance improvement ideas
- Next-step optimization recommendations
Featured Case Study
BrightSmile Dental Group — Austin, TX
Google Ads Search campaign strategy focused on increasing qualified patient inquiries, improving conversion efficiency, and reducing wasted spend through tighter targeting.
Google Ads Search
Lead Generation
Local Service Business
Improved click quality with stronger keyword-to-ad alignment.
Landing intent and ad relevance supported more inquiry actions.
Efficient lead acquisition through cleaner traffic filtering.
Steady volume of qualified appointment inquiries from search traffic.
Overview
A structured local lead generation campaign built around search intent
The account was organized by core dental services such as teeth cleaning, braces consultation, and whitening. The goal was to attract nearby high-intent searchers and turn them into consultation and appointment inquiries.
What I Did
- Built campaign structure by service category
- Researched high-intent local keywords
- Wrote conversion-focused ad copy
- Applied location targeting around Austin
- Used negative keywords to reduce wasted spend
Optimization Focus
- Improve CTR through stronger ad relevance
- Lower CPC by refining targeting quality
- Increase conversion efficiency from search traffic
- Review search terms and remove weak queries
- Keep reporting clear and client-friendly
Primary Goal
More qualified patient inquiries
Target Area
Austin, TX + nearby radius
Main Win
22% waste reduction after cleanup
★★★★★
“The reporting layout made the performance easy to understand, and the campaign structure felt much cleaner and easier to scale.”
Marketing Manager
BrightSmile Dental GroupWhat this shows
Structured thinking behind every campaign
My focus is not just launching ads. I aim to build campaigns that are easier to manage, easier to analyze, and better positioned for stronger results over time.
Intent
Target the right searches
Clarity
Cleaner structure and messaging
Efficiency
Reduce wasted spend opportunities
Reviews & Testimonials
Professional impressions
★★★★★
“Ivan is very organized and easy to work with. He communicates clearly, follows instructions well, and pays close attention to details.”
Client Feedback
Operations Support★★★★★
“He has a strong analytical mindset and approaches work with structure. You can rely on him for tasks that need accuracy and consistency.”
Project Review
PPC / Ads Support★★★★★
“Professional, responsive, and practical. He focuses on improving the quality of work instead of just finishing tasks quickly.”
Professional Review
Remote Collaboration★★★★★
“Ivan handles work in a very structured way. He asks the right questions and keeps the process organized from start to finish.”
Client Impression
Campaign Support★★★★★
“A dependable collaborator with strong attention to detail and a calm, professional approach to performance-focused work.”
Collaboration Review
PPC / Virtual SupportFAQ
Common questions
What type of PPC work do you focus on?
I focus on Google Ads campaign setup, keyword research, ad copywriting, optimization support, and performance analysis.
Are you focused on leads or just traffic?
I focus on relevant traffic and conversion potential, not just click volume. The goal is better traffic quality and better campaign efficiency.
Can you help improve an existing campaign?
Yes. I can review structure, targeting, keyword themes, ad messaging, and performance patterns to identify possible improvements.
Do you only work on new campaigns?
No. I can support both new campaign setup and existing campaign reviews depending on what the business needs.
Let’s Work Together
Need better results from your Google Ads?
Let’s review your campaign and identify opportunities to improve structure, targeting, messaging, and overall performance.
Available for new PPC support projects.